Help shoppers move from a product question to the next step

What is relish.ai?

A shopper who cannot find the right detail may leave long before reaching checkout. Relish AI is designed to bring product guidance and customer assistance into the storefront conversation. Its official positioning centers on Shopify: helping visitors explore products, ask brand-specific questions and get direction on routine order-related needs without making the merchant answer every initial inquiry manually.

Connect shopping and support conversations

The service describes product discovery, answers based on store information and conversational marketing campaigns. Post-purchase capabilities include assistance around returns, exchanges and cancellations. These functions matter at different points in the customer journey, so the assistant needs accurate catalog information and clear policies rather than one broad sales message repeated to everyone.

Start with questions your customers already ask

A useful first rollout focuses on a small set of frequent questions: choosing between two products, understanding a return condition or finding the next step for an order issue. Check the assistant’s answers against the live store and route exceptions to a person. Review conversations for gaps in the product pages; improving that source information benefits both the assistant and shoppers reading the site directly.

Features to explore

• Shopify storefront assistance
• Conversational product discovery
• Store-specific answers and campaigns
• Support for common post-purchase requests

Who is relish.ai for?

Shopify merchants with recurring product and policy questions who want an additional conversational channel alongside clear product pages and an accessible support team.

Before you get started

Confirm which actions the current integration can actually perform and when human approval is needed. Incorrect catalog or policy information can produce misleading answers even when the conversation sounds confident.