Plan social content and coordinate its publication

What is Publer?

Publer is a social media management platform for moving content from a draft into a planned publishing schedule. Its tools cover preparation, calendar organization, team review, and performance analysis. This is useful when social work is a continuing process rather than a single post: people need to see what is scheduled, where a draft belongs, and which pieces still need attention before they go live.

Make the publishing plan visible

Publer supports scheduling across social platforms, bulk scheduling, and a drag-and-drop calendar. Its product navigation also lists AI assistance, analytics, agency features, and collaboration and approval workflows. Together, these tools support planning content in advance while keeping drafts and account activity visible to the people responsible for creating, reviewing, and publishing it.

Plan a small sequence before a large queue

Start with a week of content built around a specific audience need. Vary the purpose of each post, such as explaining, demonstrating, or inviting feedback, and check how the message reads on its destination platform. Leave room for timely changes. When reviewing performance, compare posts with similar goals instead of treating every reaction as an equal signal of success.

Features to explore

• Multi-platform scheduling
• Visual content calendar
• Bulk scheduling
• Collaboration and approvals
• AI writing assistance

Who is Publer for?

Social media managers, small businesses, and agencies coordinating regular posts. It is useful when a visible calendar and shared review process would make it easier to keep several accounts or contributors aligned.

Before you get started

Supported post types and publishing behavior depend on each social network and account permissions. Review previews, links, timing, and AI-generated claims before scheduling, especially for announcements that may change.